• Apple recently bought Emotient, an AI company that classifies facial expressions.

    • Many articles are now speculating on how Apple might use this technology.
    • So I did some speculating myself.
  • What if Google had bought this company, how would it use emotion tracking?

    • By increasing ad inventory with smart street signs that count positive facial impressions.
  • What if Facebook had bought this company, how would it use emotion tracking?

    • By letting advertisers optimize their ad campaigns with a new facial expression cost-per-action.
  • But since Apple has bought this company, how might it use emotion tracking?

    • “Finally, you can stop retaking group shots. With Apple’s new Best Frame, just hold your iPhone up, and iOS automatically recognizes everyone’s best moments.”
  • Even through my own mental speculation,

    • Apple continues to think different.